All White Papers

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Our White Paper Library

Check below to find lots of helpful information on a variety of research topics. If you have any questions, or are looking for something and can't find it here, drop Rajan (our Chief Research Officer) a line.

Choice-Research Related White Papers
1	Conjoint Analysis vs Self-Explicated Method: A Comparison
2	Deriving Value From Research: The Use of Conjoint Analysis - CASRO Journal, 2001
3	How to Improve Your Segmentation with Max-Diff - Quirk's, 2009
4	How to Measure The Value of A Brand
5	Identifying Feature Importance: A Comparison of Methods
6	New Product Development: Stages and Methods
7	Product Configurator
8	TURF: New Methods for Implelentation
9	Understanding Choice in Banking


All White Papers
1	An Alternative Method of Reporting Scores - Quirk's, 1998
2	Asymmetry Analysis - Quirk's, 2004
3	Asymmetry in Product Features: Use of The Kano Method
4	Beyond Crosstabs: The Usefulness of Covariate Analysis
5	Can survey research survive CRM? - CASRO Journal, 2002
6	Cluster Analysis Gets Complicated - Marketing Research, 2003
7	Conjoint Analysis vs Self-Explicated Method: A Comparison
8	Database Scoring with Object Based Segmentation
9	Deriving Value From Research: The Use of Conjoint Analysis - CASRO Journal, 2001
10	Get More Out of Survey Data - CASRO Journal, 2001
11	How to Improve Your Segmentation with Max-Diff - Quirk's, 2009
12	How to Measure The Value of A Brand
13	Identifying Feature Importance: A Comparison of Methods
14	Identifying The Key Drivers of Brand Image
15	Identifying the Key Drivers of Purchase Intent
16	Improving Claims Satisfaction
17	Improving Program Enrollment
18	Kramer: The Spin-Off? - Marketing News, 1998
19	Market Segmentation: One Method, Four Examples
20	Monadic Price Testing vs Price Laddering
21	New Product Development: Stages and Methods
22	Non-Response Bias in Survey Sampling
23	Product Configurator
24	Qualitative Data in Surveys: Lessons from The Black Swan
25	Satiscan™ And Regression Analysis: A Comparison
26	Scale Conversion - Quirk's, 2006
27	Segmentation Success - Quirk's, 2004
28	Situational Use of Data Weighting
29	Survey of Analysis Methods: Key Driver Analysis - Quirk's 2001
30	Survey of Analysis Methods: Segmentation Analysis - Quirk's 2001
31	The Use, Misuse and Abuse of Significance - Quirk's 1994
32	Toyota Brand Insulation - MR Magazine 2010
33	TURF: New Methods for Implelentation
34	Understanding Choice in Banking
35	Use of Benchmarking in Research - Quirks, 2010
36	Validating Satiscan™ Using a Split Sample Approach
37	You May Get More Than You Pay For - Quirk's, 2005

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