First, did you even know such a thing existed? I know of all kinds of engineering, but this was new to me. Okay, so it is not really engineering. Here people tinker with the menu in a restaurant to help maximize profits. But it is quite interesting and you often get to see the results as a restaurant customer.
Here is a nice article on the subject. If you enjoy dining out, you may want to read this article.
The menu engineer mentioned (Gregg Rapp) can be found here.
Of the things mentioned in the article the one you may remember from your restaurant visits is the removal of the dollar signs from the menu. Apparently it gets people to spend more.
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