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Why we blog?

At TRC we believe the entire market research industry benefits when we share ideas, take a broader view of “insights”, and tackle tough issues head on. We hope that our blogs contribute (if only a little) to making market research relevant today and well into the future. Read them over, and by all means post your own thoughts – we look forward to the discussion.

Insightology

My name is Rajan Sambandam, Chief Research Officer at TRC and this is Insightology. It is a place where I bring together insightful ideas that interest me and that can help us all be better researchers. Here you’ll find regular posts on research I’ve come across from the worlds of consumer behavior, psychology, economics, science, technology, data visualization, sports and more. Welcome.

Check out my blog here

R Squared

I’m Rich Raquet (hence R squared), TRC’s President and a market researcher for 30 years. I like to think and write about the industry’s past, present and future, and to talk about how we can help drive change together.

Enjoy. I look forward to the dialog. Read my blog here

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