TRC Market Research Category: General Research & Statistics

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Our White Paper Library

Check below to find lots of helpful information on a variety of research topics. If you have any questions, or are looking for something and can't find it here, drop Rajan (our Chief Research Officer) a line.

Category: General Research & Statistics
1	Asymmetry Analysis - Quirk's, 2004
2	Beyond Crosstabs: The Usefulness of Covariate Analysis
3	Can survey research survive CRM? - CASRO Journal, 2002
4	Cluster Analysis Gets Complicated - Marketing Research, 2003
5	Identifying Feature Importance: A Comparison of Methods
6	Identifying the Key Drivers of Purchase Intent
7	Improving Program Enrollment
8	Monadic Price Testing vs Price Laddering
9	Qualitative Data in Surveys: Lessons from The Black Swan
10	Survey of Analysis Methods: Key Driver Analysis - Quirk's 2001
11	Use of Benchmarking in Research
12	You May Get More Than You Pay For - Quirk's, 2005

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3rd Annual Marketing Symposium at Rice University, Houston

TRC's Chief Research Officer, Rajan Sambandam, will be among the speakers at the 3rd Annual Marketing Symposium, an event that brings Market Researchers, Marketers and Academics together.

When: April 2nd, 2010

Where: Rice University's Jones Graduate School of Business, Houston

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