Our White Paper Library

Check below to find lots of helpful information on a variety of research topics.  If you have any questions, or are looking for something and can't find it here, drop Rajan (our Chief Research Officer) a line.
 

Choice-Research Related White Papers

1
A Dynamic Approach to Feature Prioritization
2
Conjoint Analysis vs Self-Explicated Method: A Comparison
3
Deriving Value From Research: The Use of Conjoint Analysis - CASRO Journal, 2001
4 How to Improve Your Segmentation with Max-Diff - Quirk's, 2009
5 How to Measure The Value of A Brand
6 Identifying Feature Importance: A Comparison of Methods
7 New Product Development: Stages and Methods
8 Product Configuration: A Research Approach for the Times
9 Product Configuration: Evidence for Effectiveness
10 Product Configurator
11 TURF: New Methods for Implelentation
12 Understanding Choice in Banking

All White Papers

1
A Dynamic Approach to Feature Prioritization
2 An Alternative Method of Reporting Scores - Quirk's, 1998
3 Asymmetry Analysis - Quirk's, 2004
4 Asymmetry in Product Features: Use of The Kano Method
5 Beyond Crosstabs: The Usefulness of Covariate Analysis
6
Can survey research survive CRM? - CASRO Journal, 2002
7
Cluster Analysis Gets Complicated - Marketing Research, 2003
8
Conjoint Analysis vs Self-Explicated Method: A Comparison
9
Database Scoring with Object Based Segmentation
10
Deriving Value From Research: The Use of Conjoint Analysis - CASRO Journal, 2001
11 Get More Out of Survey Data - CASRO Journal, 2001
12 How to Improve Your Segmentation with Max-Diff - Quirk's, 2009
13 How to Measure The Value of A Brand
14 Identifying Feature Importance: A Comparison of Methods
15 Identifying The Key Drivers of Brand Image
16 Identifying the Key Drivers of Purchase Intent
17 Improving Claims Satisfaction
18
Improving Program Enrollment
19 Kramer: The Spin-Off? - Marketing News, 1998
20 Market Segmentation: One Method, Four Examples
21 Monadic Price Testing vs Price Laddering
22 New Product Development: Stages and Methods
23 Non-Response Bias in Survey Sampling
24
Product Configuration: A Research Approach for the Times
25
Product Configuration: Evidence for Effectiveness
26 Product Configurator
27 Qualitative Data in Surveys: Lessons from The Black Swan
28 Satiscan™ And Regression Analysis: A Comparison
29
Scale Conversion - Quirk's, 2006
30
Segmentation Success - Quirk's, 2004
31 Situational Use of Data Weighting
32 Survey of Analysis Methods: Key Driver Analysis - Quirk's 2001
33 Survey of Analysis Methods: Segmentation Analysis - Quirk's 2001
34 The Use, Misuse and Abuse of Significance - Quirk's 1994
35 Toyota Brand Insulation - MR Magazine 2010
36 TURF: New Methods for Implelentation
37 Understanding Choice in Banking
38 Use of Benchmarking in Research - Quirks, 2010
39 Validating Satiscan™ Using a Split Sample Approach
40 You May Get More Than You Pay For - Quirk's, 2005
 
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