Rajan Sambandam, Practical Marketing Research: Issues and Tools, invited lecture at Wharton School of Business, University of Pennsylvania, Philadelphia, November 2009
Rajan Sambandam, Marketing Research: A Practioner's Perspective, invited lecture at Stern School of Business, New York University, New York, November 2009
Rajan Sambandam, Marketing Research: A Practioner's Perspective, invited lecture at Sloan School of Management, MIT, Cambridge, MA, November 2009
Rajan Sambandam, Marketing Research: A Practitioner's Perspective, invited lecture at Yale University School of Management, New Haven, March 2009
Bob Hull, Transforming Your Organization Through Customer Experience Management, panel moderator, National Investment Company Service Association Technology Summit, Las Vegas, October 2008
Rajan Sambandamand Edmund Kolodziej, Key Driver Analysis - How to Identify Drivers of Customer Satisfaction, Loyalty & Value, Pre-Conference Workshop, EUCI Voice of the Customer Conference, Santa Fe, September 2006
Maynard Robison, New Product Development in Insurance - Applying Two Quantitative Methods: Conjoint Analysis and Configurator, Society of Insurance Research, Spring Workshop Series, Philadelphia, 2006
Rajan Sambandamand Michael Sosnowski, Key Driver Analysis: A Critical Tool For Market Research, Tutorial seminar presented at Bose Corp., Framingham, MA, 2006
Maynard Robison, Getting Insurance Market Research Used, Society of Insurance Research, Spring Workshop Series: Putting Research into Motion, St. Louis, 2004
Rajan Sambandam, Conjoint Analysis, A training course for the Unisys University division of the Unisys Corporation, Blue Bell, PA, September 2004.
Rajan Sambandam, Ed Kolodziej, Tia Hensler and Filomena Gogel, Customer Satisfaction Standards for Utility Call Centers, Results Workshop, presented with E Source, Chicago, June 2002.
Maynard Robison and Michael Walsdorf, Market Segmentation: Uses and Methods, Society of Insurance Research, Annual Conference, Savannah, 2001.
Vikki Wood, Rajan Sambandamand Ed Kolodziej, Residential Peak Corps Market Study: An Application of Choice-Based Conjoint Analysis Using Hierarchical Bayes Estimation, International Energy Program Evaluation Conference Proceedings, Salt Lake City, 2001.
Rajan Sambandam, Brian Ratchford and Vikas Mittal,Temporal Variation of Expectations, Performance and Overall Satisfaction: An Empirical Investigation, Proceedings of the 1997 Marketing Science Institute Conference, Berkeley, 1997.
Rajan Sambandam, How to Develop and Implement Successful Patient Satisfaction Measurements, Tutorial at the 16th Annual Symposium on Healthcare Marketing, American Marketing Association (AMA), Boston, 1996.
Register for TRC's latest research seminar - Tuesday, Oct 5th in the Yale Club of New York.
The event will highlight new and interesting developments in choice techniques, text mining, and "Research 2.0". To learn more and register, click here.
TRC's White Paper Library offers, among others, various choice-related articles.
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