We're serious about making research more useful, and commit our time and energy to advancing the science and educating practitioners. It's evident in our writings, conferences, speaking engagements and academic partnerships. We welcome you to learn more.
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TRC's Chief Research Officer, Rajan Sambandam, will contribute to the Yale CCI Blog, consult on academic-practitioner issues and generally help spread the word about the good work being done by YCCI Fellows.
"I am nearing completion of a highly analytical project with TRC. This project is extremely important to our company and visible at its highest levels. The deliverable has exceeded our expectations and contributes significantly to our ability to drive revenue. I will look forward to doing so again in the future."
Kevin Hanstad, Carlson Hotels Worldwide
"I just got a call from our global head of marketing who was reviewing your report and her exact words were 'This deck is EXCELLENT.' And stressed the word EXCELLENT. Let's just say she is not the type of person to say something like that unless she truly means it."
Market Research Lead, Fortune 1000 Pharma Company
YOU GUYS ARE THE BEST!!!!! Please send my thanks along to Janice and especially to Wes. This will make my weekend a lot smoother for sure!!!"
Judy Davis, PECO
"The team at TRC has worked well for me on several research engagements at Comcast. I appreciate that they hold in a workable balance the trade-offs between stakeholder expectations and practicality of implementation. It certainly doesn't hurt that they are an affable, cordial bunch of professionals."
Gregory Kohs, Director, Market Research, Comcast
"You guys nailed it! I made only a few minor tweaks and put this in front of my director and our market manager. Exactly what they were looking for! THANKS SO MUCH! You made my day much easier today by getting this 99.something percent there."
One of our Insurance Clients
"The Yale Center for Consumer Insights has collaborated with TRC on several occasions. I have found the folks at TRC to be very responsive to our needs and just great people to work with. The Center is very appreciative of the real world perspective this marketing research company brings to the partnership."
Ravi Dhar, professor at Yale School of Management
"Hi guys, I've presented the MA configurator results to several functions within the Senior [dept] today. Everyone is so excited and they are definitely being used to guide our future product and marketing strategies. Thanks"
Marketing Research Manager at Major Health Insurance Company