We like to spread the word about what's new in research, and encourage discussion between practitioners and academics with an eye towards more effective studies. Upcoming TRC conferences are listed below, along with a summary of conferences we've held in the past. And, you can check out notes from some of our most recent sessions here. Hope to see you at a future event.
Upcoming Conference/Seminar
Research 2.0: Innovative Choice and Social Networks Methods. On October 5th, 2010 in Yale Club of New York, TRC in partnership with New York Chapter of AMA is hosting a market reserach seminar with guest speakers from Columbia and Rice Universities. To learn more or register, click here.
Past Conferences
Brand Insights: The Use of Choice and Online Methods. TRC in partnership with New York Chapter of AMA, June 2010.
3rd Annual Marketing Symposium. Brand and Customer Insights: The Strategic Impact of Marketing. Research. Rice University Jesse H. Jones Graduate School of Management in partnership with TRC and AMA Houston, April 2010.
Fueling Growth with Customer Insights: Financal Linkage, Social Networks and Preference Measurement. In partnership with Philadelphia AMA. Guest speakers from Columbia University and Wharton School of Business. Philadelphia, October, 2009.
2nd Annual Marketing Research Symposium: Understanding Customers, Enhancing Profits. Rice University Jesse H. Jones Graduate School of Management in partnership with TRC and AMA Houston, April 2009.
Making Research Relevant: Using Research to Drive Business, guest speakers from Rice University - Paul Dholakia Ph.D., Vikas Mital Ph.D., September, 2008.
1st Annual Marketing Research Symposium: Making Research Relevant: Connecting Research to Business Outcomes. Rice University Jesse H. Jones Graduate School of Management in partnership with TRC, April 2008.
Successful Segmentation: Tools and Strategies, May 2007, June 2006
New Product Development: Conjoint and Other Methods, March 2007, March 2006
Prioritizing Improvement Opportunities: Key Driver Methods, October 2006
Segmentation: Methods and Applications, October 2004, October 2003, October 2002
Conjoint Analysis: Methods and Applications, June 2004, June 2003, June 2002
Key Driver Analysis: Methods and Applications, March 2004, March 2003, April 2002
Segmentation at the Millennium, October 2001
Market Research at the Millenium: De-mystifying the Role of Advanced Analysis and Maximizing its Value, June 2001, September 2000
Register for TRC's latest research seminar - Tuesday, Oct 5th in the Yale Club of New York.
The event will highlight new and interesting developments in choice techniques, text mining, and "Research 2.0". To learn more and register, click here.
TRC's White Paper Library offers, among others, various choice-related articles.
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