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TRC and Yale BlogTRC is proud to be an official Knowledge Partner of the Yale Center for Customer Insights (YCCI). TRC's Chief Research Officer, Rajan Sambandam, will contribute to the Yale CCI Blog, consult on academic-practitioner issues and generally help spread the word about the good work being done by YCCI Fellows. Check out Rajan's latest contribution - Hey, I bought Jon Voight's Car! |
| TRC's White Paper Library offers, among others, various choice-related articles. Featured Choice-Related White Papers: How to Improve Your Segmentation with Max-Diff Conjoint Analysis vs. Self-explicated Understanding Choice in Banking: Use of Discrete Choice Analysis Sign Up to receive TRC e-Newsletters |
