Attitudes towards financial services providers: a global view
Our client, a major developer of software solutions for the worldwide financial services industry, wanted to better understand consumers' satisfaction with their current providers, and their priorities and pain points with regard to banking and insurance matters. TRC delivered - designing and executing web-based research on a global scale.
|
|
Identifying and maximizing pharmaceutical sales potential
A major pharmaceutical company was considering a co-promotional agreement with another pharmaceutical company, which would give them the rights to market a unique prescription drug for a childhood condition. There was a lack of support for this drug under the current pharmaceutical company, as it maintained a relatively weak pediatrician detailing force, which may have limited its prescribing.
|
Helping boost retirement planning support for financial advisors
A leading financial services provider was concerned about whether its products and support were keeping pace with the growing demand for retirement income planning. Our research helped them understand the size and preferences of the marketplace, evaluate how advisors work in this space, and determine what additional support they need.
|
Conducting a comprehensive brand image review
A major hotel chain needed to understand its corporate brand position as well as the positions of several of its core hotels. Its goal: develop marketing and operational plans for improving perceptions in line with the company's overall strategy. We counseled them to take an inside-out view, starting first with an examination of employee attitudes and incorporating feedback from this group into our study of consumers' feelings.
|
Service quality research with real senior management buy-in
We built and executed a program of customer satisfaction and competitive intelligence tracking for a large regional bank that wanted to stay focused on those areas most affecting its customers' satisfaction and loyalty. Major findings from this research were reported throughout the organization, from bank chairman to front line tellers.
|
|
Exploring reasons moderately affluent consumers are uninsured
An individual health insurance provider wanted to understand why consumers whose incomes could support buying health insurance were choosing not to be insured. A qualitative initiative provided input into the survey design. A web-based quantitative approach was then used to survey uninsured consumers with moderate to high incomes in the client's coverage footprint.
|
Monitoring touchpoints to help maintain a great customer experience
Maintaining high levels of customer satisfaction is critical in the energy industry. Energy companies report to regulatory boards (public utility commissions) that have the authority to approve or reject rate changes and/or penalize the companies if they fall short of their goals. Simply put, if customers are not satisfied with the service they receive there can be monetary consequences for the energy distributor/supplier.
|
Designing a credit card for high-end travelers
A growing regional bank is looking to expand its product line by offering a premium credit card, designed for the population of affluent travelers. We recognized that understanding consumer trade-offs was a key to success, and implemented a discrete choice conjoint exercise to help our client incorporate this type of feedback into development process of the new card.
|
Weighing demand opportunities in the pharmaceutical market
A leading biotechnology company saw a significant opportunity to increase production of a pharmaceutical, but faced the challenges of a long manufacturing cycle, short shelf life and widely varying demand cycles. The need for accurate demand estimation was critical, as overestimation could lead to a glut of product, and underestimation would leave money on the table.
|
|
|
<< Start < Prev 1 2 Next > End >>
|
|
Page 2 of 2 |
