TRC studiesWe develop syndicated and multi-sponsor projects to address needs that are industry-wide. Check out our latest below.
Utilities Call Center Benchmarking
Utility Performance Essentials |
TRC studiesWe develop syndicated and multi-sponsor projects to address needs that are industry-wide. Check out our latest below.
Utilities Call Center Benchmarking
Utility Performance Essentials |
Register for TRC's latest research seminar - Tuesday, Oct 5th in the Yale Club of New York. Research 2.0: Innovative choice and Social Networks Methods. This one-day event will feature speakers from Columbia and Rice Universities, in addition to our very own Rajan Sambandam and Pankaj Kumar. The event will highlight new and interesting developments in choice techniques, text mining, and "Research 2.0". To learn more and register, click here. |
| TRC's White Paper Library offers, among others, various choice-related articles. Featured Choice-Related White Papers: How to improve your segmentation with Max-Diff Conjoint Analysis vs. Self-explicated Understanding choice in banking: Use of Discrete choice analysis Sign Up to receive TRC e-Newsletters |
The Brand Insulation Effect.
An article authored by Rajan Sambandam, Vikas Mittal and Paul Dholakia, in the latest issue of the Marketing Research Magazine.
TRC's marketing analytics division.
Visit Quantelligence"I am nearing completion of a highly analytical project with TRC. This project is extremely important to our company and visible at its highest levels. The deliverable has exceeded our expectations and contributes significantly to our ability to drive revenue. I will look forward to doing so again in the future."
"You guys nailed it! I made only a few minor tweaks and put this in front of my director and our market manager. Exactly what they were looking for! THANKS SO MUCH! You made my day much easier today by getting this 99.something percent there."
"The team at TRC has worked well for me on several research engagements at Comcast. I appreciate that they hold in a workable balance the trade-offs between stakeholder expectations and practicality of implementation. It certainly doesn't hurt that they are an affable, cordial bunch of professionals."
"Hi guys, I've presented the MA configurator results to several functions within the Senior [dept] today. Everyone is so excited and they are definitely being used to guide our future product and marketing strategies. Thanks"
"The Yale Center for Consumer Insights has collaborated with TRC on several occasions. I have found the folks at TRC to be very responsive to our needs and just great people to work with. The Center is very appreciative of the real world perspective this marketing research company brings to the partnership."

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