TRC Market Research Overview

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TRC's proprietary tools and studies

Along the way we've developed our own unique tools and approaches to answer your business questions in ways others can't. You can learn more about them below. Or, just This e-mail address is being protected from spambots. You need JavaScript enabled to view it to see if the following might be the right fit for you.

Our proprietary analytic approaches - Satiscan™, Asymmetry Analysis, and the Smart Incentives process - can help you take your analysis farther.
Get faster and better access to your data with e-Tabs interactive cross-tabulations. Or rely on us for custom web reporting solutions that will enhance and accelerate the distribution of insights throughout your company.
Take advantage of the latest TRC syndicated and multi-sponsor research opportunities.

Get better insight from your existing data.

TRC's newly launched marketing analytics division.

Visit Quantelligence

3rd Annual Marketing Symposium at Rice University, Houston

TRC's Chief Research Officer, Rajan Sambandam, will be among the speakers at the 3rd Annual Marketing Symposium, an event that brings Market Researchers, Marketers and Academics together.

When: April 2nd, 2010

Where: Rice University's Jones Graduate School of Business, Houston

More Testimonials

YOU GUYS ARE THE BEST!!!!! Please send my thanks along to Janice and especially to Wes. This will make my weekend a lot smoother for sure!!!"

Judy Davis, PECO

"You guys nailed it! I made only a few minor tweaks and put this in front of my director and our market manager. Exactly what they were looking for! THANKS SO MUCH! You made my day much easier today by getting this 99.something percent there."

One of our Insurance Clients

"The team at TRC has worked well for me on several research engagements at Comcast. I appreciate that they hold in a workable balance the trade-offs between stakeholder expectations and practicality of implementation. It certainly doesn't hurt that they are an affable, cordial bunch of professionals."

Gregory Kohs, Director, Market Research, Comcast

"I am nearing completion of a highly analytical project with TRC. This project is extremely important to our company and visible at its highest levels. The deliverable has exceeded our expectations and contributes significantly to our ability to drive revenue. I will look forward to doing so again in the future."

Kevin Hanstad, Carlson Hotels Worldwide

"The Yale Center for Consumer Insights has collaborated with TRC on several occasions. I have found the folks at TRC to be very responsive to our needs and just great people to work with. The Center is very appreciative of the real world perspective this marketing research company brings to the partnership."

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