How much is your brand equity actually worth?Brands matter - this much is true. But quantifying the bottom-line impact of brand can be tricky, and figuring out how best to exploit your brand strengths even more challenging. At TRC we help companies translate the abstract notion of brand equity into practical insights, and apply discrete-choice techniques to answer management's pressing brand questions.
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Register for TRC's latest research seminar - Tuesday, Oct 5th in the Yale Club of New York. Research 2.0: Innovative choice and Social Networks Methods. This one-day event will feature speakers from Columbia and Rice Universities, in addition to our very own Rajan Sambandam and Pankaj Kumar. The event will highlight new and interesting developments in choice techniques, text mining, and "Research 2.0". To learn more and register, click here. |
| TRC's White Paper Library offers, among others, various choice-related articles. Featured Choice-Related White Papers: How to improve your segmentation with Max-Diff Conjoint Analysis vs. Self-explicated Understanding choice in banking: Use of Discrete choice analysis Sign Up to receive TRC e-Newsletters |
