TRC Market Research Overview

Areas of Expertise

We're a custom firm, and can deliver a range of quantitative and qualitative solutions to solve your business problem. Each study we do is unique, and built to address the specific needs and challenges you face. Let the TRC team help you:

Understand Customer Satisfaction and Loyalty, and more explicitly quantify the economic value of research by linking it to financial outcomes
Develop New Products, and optimize pricing for offers you will soon bring to market
Create Segmentation Solutions so that your company can meaningfully target its customers and prospects
Estimate brand value, identify your Brand strengths and weaknesses, and help you maximize your brand equity

Get better insight from your existing data.

TRC's newly launched marketing analytics division.

Visit Quantelligence

3rd Annual Marketing Symposium at Rice University, Houston

TRC's Chief Research Officer, Rajan Sambandam, will be among the speakers at the 3rd Annual Marketing Symposium, an event that brings Market Researchers, Marketers and Academics together.

When: April 2nd, 2010

Where: Rice University's Jones Graduate School of Business, Houston

More Testimonials

"The team at TRC has worked well for me on several research engagements at Comcast. I appreciate that they hold in a workable balance the trade-offs between stakeholder expectations and practicality of implementation. It certainly doesn't hurt that they are an affable, cordial bunch of professionals."

Gregory Kohs, Director, Market Research, Comcast

"The Yale Center for Consumer Insights has collaborated with TRC on several occasions. I have found the folks at TRC to be very responsive to our needs and just great people to work with. The Center is very appreciative of the real world perspective this marketing research company brings to the partnership."

Ravi Dhar, professor at Yale School of Management

"You guys nailed it! I made only a few minor tweaks and put this in front of my director and our market manager. Exactly what they were looking for! THANKS SO MUCH! You made my day much easier today by getting this 99.something percent there."

One of our Insurance Clients

YOU GUYS ARE THE BEST!!!!! Please send my thanks along to Janice and especially to Wes. This will make my weekend a lot smoother for sure!!!"

Judy Davis, PECO

"I am nearing completion of a highly analytical project with TRC. This project is extremely important to our company and visible at its highest levels. The deliverable has exceeded our expectations and contributes significantly to our ability to drive revenue. I will look forward to doing so again in the future."

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