TRC Market Research Newsletters

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Newsletters

We use our newsletters to share new research and new ideas with the research community. Issues include white papers on a variety of subjects, notes on recent TRC studies, highlights from our Insightology blog, and announcements about upcoming TRC conferences and services. Check out past issues, or sign up to receive new ones.

Past Issues

February 2010 Newsletter - "Researchers have their say about research in social networks"

December 2009 Newsletter - "Can Max-Diff lead to more actionable segments? Read Rajan’s article in Quirk’s"

November 2009 Newsletter - "Do researchers trust benchmarks?...our survey reveals their concerns."

August 2009 Newsletter - "Register for TRC/AMA Market Research Conference"

June 2009 Newsletter - "Qualitative Data in Surveys: Lessons from The Black Swan"

February 2009 Newsletter - "It's not just the data - charts make a difference."

December 2008 Newsletter - "Why identify segments that you can't effectively target?"

October 2008 Newsletter - "Weighting - the hardest part?"

August 2008 Newsletter - "Measuring the value of a brand."

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3rd Annual Marketing Symposium at Rice University, Houston

TRC's Chief Research Officer, Rajan Sambandam, will be among the speakers at the 3rd Annual Marketing Symposium, an event that brings Market Researchers, Marketers and Academics together.

When: April 2nd, 2010

Where: Rice University's Jones Graduate School of Business, Houston

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