Maynard Robison, Director of Insurance Research
Exploring the needs they serve, their distribution, and their products provides opportunities to look at all sorts of behaviors and social structures. Research on commercial insurance provides opportunities to learn about an amazing variety of businesses. At TRC, my main role is working with clients to clearly articulate the questions they need answered, helping them design research to answer those questions, and finally helping wrestle the data to the ground to produce real guidance. My colleagues at TRC provide extraordinary support in methodology and in executing projects, allowing me to focus on the areas where I can contribute the most. I have two grown children I would like to spend more time with; no grandchildren so far. Outside work, history, geography, and economics are abiding passions, expressed in reading many books and stopping to look at almost every historical marker or statue I pass. Our location in the Philadelphia area is wonderful for this, and occasionally I'm able to take a client on a tour of some of our historical sites. Education: PhD in Sociology, City University of New York M.A, City College B.A. University of Colorado TRC Clock: Since 1997 Contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it |
My market research path began at John Hancock Life Insurance, Prudential, and AFLAC, after which I began to work on the research supplier side. Most of my clients are in insurance and other financial services.Register for TRC's latest research seminar - Tuesday, Oct 5th in the Yale Club of New York. Research 2.0: Innovative choice and Social Networks Methods. This one-day event will feature speakers from Columbia and Rice Universities, in addition to our very own Rajan Sambandam and Pankaj Kumar. The event will highlight new and interesting developments in choice techniques, text mining, and "Research 2.0". To learn more and register, click here. |
| TRC's White Paper Library offers, among others, various choice-related articles. Featured Choice-Related White Papers: How to improve your segmentation with Max-Diff Conjoint Analysis vs. Self-explicated Understanding choice in banking: Use of Discrete choice analysis Sign Up to receive TRC e-Newsletters |
