We want successful partnerships, not just successful projects.
Our most senior team members get involved and stay involved from start to finish, and are committed to making sure the work we do is meaningful and useful. Read more about them now if you'd like. You'll be sure to meet them later.
I’m going to be honest. I didn’t grow up dreaming of becoming a Market Researcher. With the heavy influence of my father (a computer guy) and the moon missions, I wanted to be an Engineer. As I saw it, Engineers solved complicated problems using their knowledge and creativity. So I started my education, at Drexel University, studying
My primary job is to oversee research activities at TRC. Ergo, I’m usually involved in the design and statistical analysis of pretty much every project that goes through the shop. I can honestly claim to have spent many years grappling with data searching for insight. In my time here I have worked with more companies than I can recall, many of which are household names.
I started my career in Market Research while I was in college way back in 1980 with a part-time job as a telephone interviewer. From there I worked in Sampling, Coding, Spec Writing and CATI Programming.
I started out as a mechanical engineer -dealing with machines and, by definition, focusing entirely on producing tangible and practical results. Machines were fun, but a certain wanderlust prompted me to explore the business side of things; to Marketing, and to dealing with people and uncertainty.
I went to college to study Art History – the perfect training regimen for a career in market research. Seriously – spend enough time in a dark room, breaking down slides of 14th century Proto-Renaissance masters, and you acquire more than scary-good night vision. You become comfortable with analysis, and writing (lots of writing).
It all started with an ill-advised effort to ride a Honda ATC at age 16. Thirty seconds after my initial go at it, I slammed into a tree and broke my hip. Ouch! Still, as a teenager I needed money, i.e. a job. One where I did not need have to stand up or walk around.
My desire to be in market research started spring of my senior year in college when I realized my summer jobs and various internships, including Yankelovich, were all connected to the industry;
My market research path began at John Hancock Life Insurance, Prudential, and AFLAC, after which I began to work on the research supplier side. Most of my clients are in insurance and other financial services.
I got hooked on research while in college. I’ve always loved solving puzzles and that is exactly what I saw market research as. With the help of one of my professors I landed an internship at TRC and ultimately started my career here. Sounds pretty conventional right? Well, not quite. I was an unconventional student…
The event will highlight new and interesting developments in choice techniques, text mining, and "Research 2.0". To learn more and register, click here.
TRC's White Paper Library offers, among others, various choice-related articles.
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Kevin Hanstad, Carlson Hotels Worldwide
"The team at TRC has worked well for me on several research engagements at Comcast. I appreciate that they hold in a workable balance the trade-offs between stakeholder expectations and practicality of implementation. It certainly doesn't hurt that they are an affable, cordial bunch of professionals."
Gregory Kohs, Director, Market Research, Comcast
"Hi guys, I've presented the MA configurator results to several functions within the Senior [dept] today. Everyone is so excited and they are definitely being used to guide our future product and marketing strategies. Thanks"
Marketing Research Manager at Major Health Insurance Company
"You guys nailed it! I made only a few minor tweaks and put this in front of my director and our market manager. Exactly what they were looking for! THANKS SO MUCH! You made my day much easier today by getting this 99.something percent there."
One of our Insurance Clients
"The Yale Center for Consumer Insights has collaborated with TRC on several occasions. I have found the folks at TRC to be very responsive to our needs and just great people to work with. The Center is very appreciative of the real world perspective this marketing research company brings to the partnership."
Ravi Dhar, professor at Yale School of Management
YOU GUYS ARE THE BEST!!!!! Please send my thanks along to Janice and especially to Wes. This will make my weekend a lot smoother for sure!!!"