TRC

Insurance

Effective market research for the insurance industry requires deep understanding of the market and mastery of relevant research techniques. Building on our staff's decades of experience, TRC has developed the special capabilities and the perspective to serve the industry exceptionally well.

We have extensive experience across all major property/casualty markets, including large corporate and specialty markets, as well as life and health insurance. We are intimately familiar with service issues from claims to billing and premium audit, as well as with retention issues. We work with every major distribution system, from independent agencies and brokers to direct response.

We couple this experience with research tools particularly well-suited to solving insurance market research problems, from qualitative techniques to understand narrow commercial markets and distribution issues to sophisticated quantitative techniques. Often, market segmentation studies address key strategic issues insurance carriers face.

We have the capabilities necessary to carry out very large studies, for example personal lines customer satisfaction tracking at the agency level. Our ultimate goal is to deliver useful answers focused on the issues at hand and the decisions you have to make. We welcome the chance to work with you.

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