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How we help

Our TRC team has helped our clients with market research solutions since 1987, following an approach that emphasizes senior-level attention, creative and customized design, academic collaboration, and an understanding that successful research should bring together what's ideal and what's practical.

Our cross-functional design process

Even the best sounding designs are meaningless unless they are also practical. TRC understands this, and takes seriously our role as a custom research firm. No "cookie-cutter" solutions to your business problems here - our collaborative design process brings together key members of our Analytics, Project Management, and Account Management groups to ask questions, understand your particular situation, challenge assumptions when necessary, and put forth research to get you the answers and insights you need.

Our commitment to the latest developments in research

We believe in continuous improvement, in furthering the science of market research, and in using this knowledge to help solve our customers' problems. Our academic partnerships give us access to the very latest in the areas of choice modeling, segmentation, and the linkage of survey data with financial outcomes. And our Newsletters, White Papers, Conferences and Insightology blog help us share this information with others in the research community.

Follow-through, built in to how we do business

Everyone talks about "insight". We set up our organization to ensure it. With project kick-offs that involve the extended project team, peer review of all questionnaires, the creation of detailed and objectives-based analysis plans for each and every study, and "key objectives" topline reports that go above and beyond the industry norm, you'll be sure to get answers to your most important questions right away.

Have questions, want more information about TRC, or simply want talk about a research challenge? Please This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Get better insight from your existing data.

TRC's newly launched marketing analytics division.

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3rd Annual Marketing Symposium at Rice University, Houston

TRC's Chief Research Officer, Rajan Sambandam, will be among the speakers at the 3rd Annual Marketing Symposium, an event that brings Market Researchers, Marketers and Academics together.

When: April 2nd, 2010

Where: Rice University's Jones Graduate School of Business, Houston

More Testimonials

"You guys nailed it! I made only a few minor tweaks and put this in front of my director and our market manager. Exactly what they were looking for! THANKS SO MUCH! You made my day much easier today by getting this 99.something percent there."

One of our Insurance Clients

"I am nearing completion of a highly analytical project with TRC. This project is extremely important to our company and visible at its highest levels. The deliverable has exceeded our expectations and contributes significantly to our ability to drive revenue. I will look forward to doing so again in the future."

Kevin Hanstad, Carlson Hotels Worldwide

YOU GUYS ARE THE BEST!!!!! Please send my thanks along to Janice and especially to Wes. This will make my weekend a lot smoother for sure!!!"

Judy Davis, PECO

"The Yale Center for Consumer Insights has collaborated with TRC on several occasions. I have found the folks at TRC to be very responsive to our needs and just great people to work with. The Center is very appreciative of the real world perspective this marketing research company brings to the partnership."

Ravi Dhar, professor at Yale School of Management

"The team at TRC has worked well for me on several research engagements at Comcast. I appreciate that they hold in a workable balance the trade-offs between stakeholder expectations and practicality of implementation. It certainly doesn't hurt that they are an affable, cordial bunch of professionals."

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